Participants noted the role of peer influence as well as incentives (e.g., sign up bonuses) as important factors that motivated them to start engaging in online gambling. Three focus groups ( N = 21) were conducted with young adult online gamblers from two large Canadian Universities. This is because there is growing concern that social casino gaming may be a ‘gateway’ to online gambling.
Of particular interest was whether social casino gaming was noted as part of young adults’ experience with online gambling.
The present research examined the mechanisms of initiating online gambling among young adults.
